Art Directors of Andhra Pradesh: Padmashree Thota Tharrani

Wednesday, January 20, 2010

Padmashree Thota Tharrani

Thota Tharrani is one of the most creative people of our times. Be it the creation of a realistic set of the Dharavi Slums or the colourful transparent bus of Kaadhalan, Tharrani succeeds in creating the right ambience and the right tone.

Get in touch: Call 93611 43005 / 91 44 4353 5949
or send an email to thotatharrani@gmail.com

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Art Director

An art director, Film

in the hierarchical structure of a film art department, works directly below the production designer, and above the set designer, but on the same level as the set decorator.

A large part of their duties include the administrative aspects of the art department. They are responsible for assigning tasks to personnel,

keeping track of the art department budget and scheduling, as well as overall quality control. They are often also a liaison to other departments; especially the construction department.

In the past, the art director title was used to denote the head of the art department (hence the Academy Award for best Art Direction)

however, the Art Directors' union felt that the title was becoming too diluted, as multiple art directors were appearing on a single show, negating the idea of one person responsible to the look of a show, and people started giving themselves the title without the approval of the union.

As a result, the union decided to create the title of production designer, and created rules as to the use of the title, namely there can be only one production designer on a show, and the union must approve the use of the title.

This has not translated to TV commercials, where the head of the art department is still called the art director.

Wednesday, January 20, 2010

Padmashree Thota Tharrani

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Art Directors of Andhra Pradesh

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